Ken Green, Peter Groenewegen, Peter S. Hofman (auth.), Ken's Ahead of the Curve: Cases of Innovation in Environmental PDF

By Ken Green, Peter Groenewegen, Peter S. Hofman (auth.), Ken Green, Peter Groenewegen, Peter S. Hofman (eds.)

ISBN-10: 9401009082

ISBN-13: 9789401009089

ISBN-10: 9401038155

ISBN-13: 9789401038157

The debate on sustainable construction usually leads to discussions at the feasibility of far-reaching adjustments when it comes to the competitiveness of businesses. itself and policy-makers are inclined to again clear of carrying out profound methods of business transformation. Examples of businesses who've voluntarily moved past what's noticeable as 'reasonable' and 'feasible' can conquer this impasse. This publication collects an outstanding pattern of businesses who've taken up their accountability during this recognize. to cite the editors of this e-book: "They are instances that would offer different corporations and policy-makers with principles for cutting edge environmental responses which are outdoor the slowly emerging development of development that we're at present gazing: in brief, the instances are of corporations and ideas which are prior to the curve". The editors and lots of of the authors of this quantity are individuals of the Greening of community and feature been debating with each other for years. based in 1991, the Greening of community includes over 1500 contributors representing academia, company, public curiosity, exertions and executive from greater than 50 international locations. members interact to construct rules and techniques towards making a sustainable destiny via many autos -- coordinating learn efforts, guides, making plans and taking part in workshops, public boards and meetings. to supply profit to broader society, the community stimulates public discussion and brings jointly educational researchers from many disciplines with different stakeholders who often don't interact in coalitions.

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Established in 1978, it more or less neglected environmental concerns for a long time. In 1993 it found it could no longer hold this position. Both internal and external pressures made DRUK aware of the growing importance of the environment. Nowadays, DRUK is one of the leading companies in its sector when it comes to environmental management. Although one can argue whether DRUK is now completely ready to face the future, the speed and depth of the transformational process has put DRUK 'ahead of the curve'.

DRUK is a profitable company. For the past five years the profits have been growing each year. Their market share is fairly stable, with tough competition. That is why they strive for a lasting relationship with their customers by offering the highest quality and reliability. DRUK does not want to compete primarily on price. Nowadays DRUK employs some 50 people, which makes it one of the larger printing companies of the sector, working mainly in the production departments. Besides those departments there is a sales department.

141 Companies co-operated in our research. DRUK is one of these companies2 • The case of DRUK will show that even in a very competitive sector of industry a combination of internal motivation and external pressures and expertise can really help transform a company. In section 2, we give some basic facts about DRUK. In section 3, the internal and external pressures on DRUK are described. We pay special attention to the way in which environmental management is stimulated in the Netherlands. The process (and outcomes) all this pressure led to is analysed in section 4.

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Ahead of the Curve: Cases of Innovation in Environmental Management by Ken Green, Peter Groenewegen, Peter S. Hofman (auth.), Ken Green, Peter Groenewegen, Peter S. Hofman (eds.)


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